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Looking ahead at Optimal Workshop 

I started at Optimal Workshop as CEO over a decade ago and in that time I have seen this company grow from humble beginnings in Wellington, into a globally recognized leader in the UX tools industry, with hundreds of thousands of users from some of the world’s most recognized brands. I am proud to have... View Article

2 min read
Optimal Workshop Appoints Anne Ting to the Board of Directors

Optimal Workshop, a leading provider of User Research and Information Architecture tools, is pleased to announce the appointment of Anne Ting to its board of directors. Ting, who is currently the Chief Design Officer at Totango, brings a wealth of expertise in design and user experience to the Optimal Workshop team. “We’re so excited to... View Article

2 min read
group photo of Optimal Workshop team
B is for belief: Optimal Workshop’s B Corp journey

There are over 5000 certified B Corporations around the world, including new recruit, New Zealand based SaaS company, Optimal Workshop.  The ‘B’ in B Corp actually stands for ‘beneficial’, to reflect the founding vision behind the movement: ‘make business a force for good’.   B Corp seeks to help companies balance purpose and profit, while... View Article

7 min read
Andrew Mayfield CEO with three of Optimal Workshop's senior leadership team
Media release: Optimal Workshop raises $10m from Pioneer Capital to accelerate growth

From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022,  WELLINGTON NZ:  Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article

3 min read