Information architecture

Information architecture (IA) is the system and structure you use to organize and label content on your website, app or product.

Learn about information architecture

Learn more about information architecture in our getting started guide

Read this guide

Anatomy of a website: website architecture

Are you new to website architecture but not sure where to start? This article provides useful some tips.

8 min read

How to benchmark your information architecture

Before you change up your IA, how do you figure out whether the new navigation is any better than the existing one?

8 min read

The latest in Information architecture

How to get started with tree testing

Your website is likely the lifeblood of your organization. But what if people found it hard to navigate or use? That's where tree testing comes in, it helps take the guesswork out of information architecture, and makes building great websites easier.

4 min read

How to use our Actionable IA guide

We’ve put together a brand new Actionable IA guide that's full of ways you can fix, refine, update and test your own IA.

2 min read

Is your website ever done?

In today's world, a website is never done. Just like your business, it needs to be dynamic and ever evolving.

6 min read

10 information architecture resources

We’ve compiled another list of information architecture resources, including some of the best content from our blog and the community.

4 min read

Understanding top tasks

Overloaded, convoluted websites are unfortunately par for the course on the modern web. So, what are you supposed to do?

9 min read

Screenshot of Optimal Workshop's updated header

Introducing our improved header information architecture

We’ve made a few changes to our navigation header in-app to make it easier and more intuitive to use. Read more about the changes we made.

3 min read

Information architecture cheat sheet – 2020 edition

We've put together a comprehensive information architecture cheat sheet that gives you an up to date overview of all things IA.

6 min read

Anatomy of a website: website footers

The footer of a website sits at the very bottom of every single web page and contains links to various types of content. It plays several important roles.

9 min read