David goes through the process of running an audit of Optimal Workshop’s content – and why you should think about doing your own.
Content strategy is basically everything related to the planning, development, and management of content, whether that’s online or in physical media.
The latest in Content strategy
It’s a truth universally acknowledged that before you start writing content you’re supposed to have a content strategy.
Content audits are iterative, not a once in a project cycle activity. Here's the how and why.