Content strategy is basically everything related to the planning, development, and management of content, whether that’s online or in physical media.
During the design process information architecture is often carried out by an information architect and/or a team of UX designers, developers, and other professionals. As a content professional, it’s best not to stand at arm’s length. It’s important to understand the basics of information architecture and how it impacts your content strategy and user experience.... View Article
Here are 5 content principles you can abide by to make sure you’re better serving your users.
David goes through the process of running an audit of Optimal Workshop’s content – and why you should think about doing your own.
It’s a truth universally acknowledged that before you start writing content you’re supposed to have a content strategy.
Content audits are iterative, not a once in a project cycle activity. Here's the how and why.