A/B testing

A/B testing is a way to compare 2 versions of a design in order to work out which is more effective.

How to do an A/B test

Chances are you’ve come across the term A/B testing. Here's how to to run one!

9 min read

The latest in A/B testing

How to do an A/B test

Chances are you’ve come across the term A/B testing. Here's how to to run one!

9 min read