Reframer v2: Your qualitative research journey in one single platform

3 min read Optimal Workshop

Over the past year, we’ve been busy getting ready to bring Reframer v2 out of beta. After implementing a ton of feedback from our superb beta users and plenty of usability testing, the day has finally arrived. It’s time to say bye-bye beta!

What is Reframer v2 beta?

Reframer v2 is a connected, collaborative and flexible workflow for your qualitative research and analysis. It allows you to capture, code, group, visualize and analyze your data within one single tool. And it’s now available to all Optimal Workshop customers on a paid plan!

Conducting user interviews or usability tests? Reframer v2 is your new best friend.

To all the Reframer users out there, you’ll be chuffed to know that we’ve taken the best bits of the original tool and added better analysis and collaboration (among other things). We think you’ll really enjoy using Reframer v2 (and there’s plenty of help to get you up and running in no time).

An intuitive qualitative research workflow

Why should I use Reframer v2?

We made it our mission to alleviate those pesky pain points that so many researchers have when conducting qualitative analysis.

No more context switching

Observations, notes and metadata spread across different tools? No thanks. There’s no need for multiple platforms anymore.

Reframer v2 offers an intuitive end-to-end qualitative research workflow within one tool. Create and conduct interview sessions, capture notes, tag, group, theme, analyze, and collaborate without having to leave the app.

Detailed insights at your fingertips

With all your juicy data living in different tools, it can be pretty tricky to filter and gain in-depth insight.

Reframer v2 doesn’t take a “one size fits all” approach. It’s specifically built for qualitative research, with all your metadata and context in one place, all easily searchable with powerful filters.

Analyze your data your way

When you’re ready for analysis, you don’t want to be stuck doing it one way or the other.

We’ve added two different analysis methods to Reframer v2. Affinity mapping helps you with observation-based analysis, which is flexible, visual and collaborative. While the Themes tab offers tag-based analysis with powerful filters, giving you more quantifiable results.

Visualize and group your data with the affinity map

Collaborate in real-time

Collaboration is key during qualitative research and analysis.

You can work together with your team members in Reframer v2. Simply invite them to your study and any edits or notes they make will show on the affinity map in real-time. You can also see their activity in the Study Members tab.

What will happen to the original Reframer?

Reframer v1 will be turned off eventually, and Reframer v2 will simply become Reframer. But we want to make sure that v2 is up to scratch, your data is safe and sound, and you’re confident in using v2 before that happens.

Take a look at the next steps of the Reframer v2 release:

June 2022

Reframer v2 is rolled out to all paid customers. Based on feedback, we’ll continue to build in and iterate on the most requested features. Reframer v2 will be the default for all new paid users, but current users can continue to toggle between v1 and v2.

Oct 2022

Reframer v2 is rolled out to all customers and is the default for all users. All studies in legacy Reframer will be moved into v2. Paid customers will have access to the full feature set, free users will have access to a limited version of the tool.

Early 2023 (date TBC)

Legacy Reframer is turned off and v2 becomes the new (and only) Reframer.

Reframer v2’s powerful tagging functionality

So there you have it! We’re really excited to have Reframer v2 in front of all our paid customers, and we can’t wait to hear what you think of it. If you’ve got suggestions or thoughts (good, bad or ugly), we want to know! Simply click the Feedback icon in the header and voila!


Capture, analyze and visualize your qualitative data.

Try our qualitative research tool for usability testing, interviewing and note-taking. Reframer by Optimal Workshop.