Reframer gets the *STAR* treatment


Sometimes during your qualitative research sessions you'll see or hear things that ping your brain and make you sit up straighter — things that make you glance across at other observers with a sparkle in your eye and a silent 'Ahaa!'.

Up until now in Reframer, you've been able to mark these stand out observations with a tag or a significance rating. Useful, certainly, and people have been doing just that. But some observations — the status quo-shattering, objective-nailing ones —  need a little something more.

Like a beautiful yellow star!
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As the above illustrates, you're now able to 'Star' any observation, either during your user testing sessions or anytime during your analysis. Just click the grey star at the bottom left of the observation, and turn that baby yellow.

You and your team can then bring up every starred observation in the Theme Builder, and can build themes by pairing starred observations up with others.


Keep your Reframer feedback coming

Reframer is still in beta and getting lots of love from our developers. We're cataloguing all the compelling feedback and feature requests that you guys are sending, and we're using it all to build Reframer into the qualitative research tool you've always wanted.

So keep it coming! Email thoughts, suggestions, requests, stories, love letters, and musings on Reframer to

Right, that’s all for now. Enjoy recording those ‘Ahaa!’ moments in the right place.

Published on Aug 04, 2015
Alan O'Neill
  • Alan O'Neill
  • Alan is Optimal Workshop's marketing manager and digital lightbulb. He's Irish, loves surfing, and has a weird fascination with Red Pandas. Find him on @optimalworkshop or @optimalAlan

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