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Today, we present a usability study run and written by Dana Lynn as part of her Masters degree in HCI at Iowa State University.
User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.