It's no secret that user-centered design is continuing to grow in organizations across the globe. But, this also means we'll need effective leaders to guide...
With no such thing as "the average user", the architects of digital experiences used by millions of people need to take everybody into account.
We’re thrilled to announce that Reframer is coming out of beta on February 4, 2019. It’s been a long journey, and a lot of you have been along for the ride...
CEO Andrew Mayfield reflects on the epic year we've here at Optimal Workshop, including our move to self-managing squads and our trip to the Wairarapa.
This article explains how to interpret and analyze the results from closed card sorts using OptimalSort from OptimalWorkshop.
This article explains how to interpret and analyze the results from open and hybrid card sorts using OptimalSort from OptimalWorkshop.
An article about one of the most important complementary elements of information architecture, choreography. Often overlooked, choreography is basically the...
Our blog post for World Usability Day 2018, featuring 6 examples of bad design on different websites and how to improve them.
We've been working hard on a fresh new look and features for our qualitative research tool Reframer. Learn more about them here!
At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.