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10 information architecture traps we all fall into: Part 2

In part 2 of this series, Ashlea discusses 5 more information architecture traps that we can all easily fall into and how to avoid them.

Form review: IRS US Individual Income Tax Return 2016 Form

Nobody really likes filling in tax forms, especially when they're as confusing as this one from the IRS! Check out this first-click test we ran on a form.

10 information architecture traps we all fall into: Part 1

Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.

A look back on UX New Zealand 2017: Value, sprints, collaboration and more

Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.

How to interview users

User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.

Optimal Workshop on the road: How we’ve made it work remotely

Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!

Ready for take-off: Best practices for creating and launching remote user research studies

So you've created a study and you're about to hit that launch button. Before you do, check out some of these best practices for launching remote user studies!

Best practices for creating a tree test

Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!

Website review: Sephora US website footer

We take a look at global beauty giant Sephora using both Treejack and OptimalSort together. Except this time, we're just testing the footer of the US website!

Website review: ASOS

This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!