Whether you're a beginner UXer or a bit more experienced, it can be super easy to fall into any of these 10 information architecture traps.
Didn't manage to snag a ticket to this year's UX New Zealand? No worries, we've put together some highlights for you including links to videos and slides.
User interviews are both an art and a science. Read on to learn about best practices from our User Researcher Ania.
Recently, a few members of the Optimal Workshop worked remotely in various places around the world. See how we managed our work remotely here!
So you've created a study and you're about to hit that launch button. Before you do, check out some of these best practices for launching remote user studies!
Thinking of creating a tree test for your information architecture? Make sure you read these best practices before you get started!
We take a look at global beauty giant Sephora using both Treejack and OptimalSort together. Except this time, we're just testing the footer of the US website!
This week we used Treejack and OptimalSort together to test ASOS — a giant online shopping website for clothing and accessories. Check out what we found here!
Learn what a taxonomy is and how it relates to information architecture. Plus, read how to create one using card sorting and tree testing.
Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.