THE LATEST

How to lead a UX team

It's no secret that user-centered design is continuing to grow in organizations across the globe. But, this also means we'll need effective leaders to guide...

3 things to consider when designing for human differences

With no such thing as "the average user", the architects of digital experiences used by millions of people need to take everybody into account.

Reframer is coming out of beta!

We’re thrilled to announce that Reframer is coming out of beta on February 4, 2019. It’s been a long journey, and a lot of you have been along for the ride...

Looking back on 2018 with Andrew Mayfield, CEO

CEO Andrew Mayfield reflects on the epic year we've here at Optimal Workshop, including our move to self-managing squads and our trip to the Wairarapa.

How to interpret your card sort results Part 2: closed card sorts and next steps

This article explains how to interpret and analyze the results from closed card sorts using OptimalSort from OptimalWorkshop.

How to interpret your card sort results Part 1: open and hybrid card sorts

This article explains how to interpret and analyze the results from open and hybrid card sorts using OptimalSort from OptimalWorkshop.

Understanding and refining choreography for your information architecture

An article about one of the most important complementary elements of information architecture, choreography. Often overlooked, choreography is basically the...

World Usability Day 2018: 6 examples of bad design and how to improve them

Our blog post for World Usability Day 2018, featuring 6 examples of bad design on different websites and how to improve them.

Building a brand new experience for Reframer

We've been working hard on a fresh new look and features for our qualitative research tool Reframer. Learn more about them here!

My journey running a design sprint

At Optimal Workshop, we're experimenters at heart. Recently, we jumped at the chance to run a design sprint — learn more about how we did it here.