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The outbreak of COVID-19 meant Optimal Workshop had to go full time remote when New Zealand went into a mandatory 4-week lockdown. Read how we did it.
Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.
Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article