ow-logo
Recommended for you
From the PX Agency: How we went fully remote
The outbreak of COVID-19 meant Optimal Workshop had to go full time remote when New Zealand went into a mandatory 4-week lockdown. Read how we did it.
How to Spot and Destroy Evil Attractors in Your Tree (Part 1)
Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.
Introducing Reframer v2 beta
Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article