On the fence about card sorting and why you should be using it to improve your user experience? Start here.
News and updates
It’s time to take a look at the analysis side of card sorting, specifically in our tool OptimalSort. Let’s get started.
We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?
If you’re looking to turn users into lifelong brand advocates, you first need to understand exactly what customers like and dislike about your company.
Understanding the gestalt principles can help you to better understand how your users perceive and interpret your products and services.
Regardless of how you end up tackling your market research, applying the agile principles can have a powerful influence over your approach
It can often seem like UX is the end game, that we finally have a term that encompasses and explains the work that we do – accurately. That might not be the case.
The Age of the Customer is here. In every industry across the globe, UX professionals now dictate the terms, placing customers at the heart of every design decision.