News and updates

What do you prioritize when doing qualitative research?

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.

6 min read
Mixed methods research in 2021

Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?

6 min read
How to get started with tree testing

Your website is likely the lifeblood of your organization. But what if people found it hard to navigate or use? That's where tree testing comes in, it helps take the guesswork out of information architecture, and makes building great websites easier.

4 min read