How to use our Actionable IA guide
We’ve put together a brand new Actionable IA guide that's full of ways you can fix, refine, update and test your own IA.
News and updates
Why we created a new, more accessible plan
We’ve created a brand new Starter Plan to make doing research more accessible and easier than ever before.
How to quickly and easily run user research
Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.
Is your website ever done?
In today's world, a website is never done. Just like your business, it needs to be dynamic and ever evolving.
Why you should be using card sorting
On the fence about card sorting and why you should be using it to improve your user experience? Start here.
The powerful analysis features in OptimalSort
It’s time to take a look at the analysis side of card sorting, specifically in our tool OptimalSort. Let’s get started.
New feature: Compare task results in Treejack
We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.
Hot off the digital press: CRUX#2 is here!
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
What’s the difference between UI and UX?
UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?
How to convert user feedback into a new product feature
If you’re looking to turn users into lifelong brand advocates, you first need to understand exactly what customers like and dislike about your company.