We’ve put together a brand new Actionable IA guide that's full of ways you can fix, refine, update and test your own IA.
News and updates
We’ve created a brand new Starter Plan to make doing research more accessible and easier than ever before.
Running user research needn’t be time consuming or confusing. With the right tools user research can provide quick data driven insights to inform better products.
In today's world, a website is never done. Just like your business, it needs to be dynamic and ever evolving.
On the fence about card sorting and why you should be using it to improve your user experience? Start here.
It’s time to take a look at the analysis side of card sorting, specifically in our tool OptimalSort. Let’s get started.
We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
UI and UX are two terms that are often used interchangeably and confused for one another, but what do they actually mean? And is there a crossover between them?
If you’re looking to turn users into lifelong brand advocates, you first need to understand exactly what customers like and dislike about your company.