News and updates

Highlights from Mini Con 2021 hosted by UX New Zealand

User researchers, writers, designers, marketers, and others with a passion for UX were treated to talks from some of the best in the business when they connected online for UXNZ Mini Con on November 12th. We introduce the 5 speakers of the day and highlight what they had to say.

4 min read
The art of conversation with Andrew Millar

Andrew Millar is a digital designer by trade and ardent UX advocate by day, as Head of Design at Optimal Workshop. We talk to him about the design challenge of keeping it human in the face of voice-enabled technologies that have created the likes of Siri and Alexa.

7 min read
CRUX #4: fresh thinking from the world of UX

As the fourth issue of Crux goes to press the demand for usability continues to grow, along with the rise of the digital experience economy.  Sharing a sense of community among UXers is more important than ever.  That’s why we’re so proud to bring you our latest issue of CRUX celebrating people and perspectives from the UX community.

2 min read
Is your SaaS tech stack secure?

Having access to the specialist subscription-based tools you need to do your work is a reasonable thing to expect. But what if you’re relying on someone else’s SaaS account to access what you need? Sounds like a good solution but think again. It’s risky - even fraught. Here are 3 good reasons to avoid sharing login credentials and why you need your own.

4 min read
Reframer v2 beta affinity map
Introducing Reframer v2 beta

Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article

4 min read
7 common mistakes when doing user research interviews

Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.

6 min read
What do you prioritize when doing qualitative research?

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.

6 min read