The Art of the Customer Interview
Customer interviews are the lifeblood of SaaS businesses. If you’re not investing in them, you’re missing out on one of the most impactful tools you can use to grow your business and improve your product.
News and updates
From the PX Agency: How we went fully remote
The outbreak of COVID-19 meant Optimal Workshop had to go full time remote when New Zealand went into a mandatory 4-week lockdown. Read how we did it.
Pinpointing the findability of topics on your website with tree testing
Let’s explore a particular user research method that’s essential for gathering the information needed to build intuitive site navigation.
Remote working: How we do it effectively
Remote working is a skill, so we've put together this comprehensive guide to share how we work (and research) remotely here at Optimal Workshop.
15 guides for remote UX research
We’ve pulled together a comprehensive list of remote UX and remote working content from our blog and the wider UX community.
5 common mistakes we have all made with screening questions
Ace from Askable details 5 of the most common mistakes made when writing screening questions. Oh, and how to avoid them of course.
5 reasons to consider unmoderated user testing
In-person user testing is an important part of any research project - but what are you supposed to do when it’s not an option?
Say hello to our new look
Today we’re launching a new look for Optimal Workshop. Here, we’ll share why we made this change and where you’re going to see the biggest changes.
17 creative ways to use our tools
People use our tools to find out where users get lost and create better experiences every day. Here are 17 other ways to use our tools creatively.
Information architecture cheat sheet – 2020 edition
We've put together a comprehensive information architecture cheat sheet that gives you an up to date overview of all things IA.