New to Reframer: Tag groups and custom colors

2 min read Max Koh

We’ve been working hard over the last few weeks on some nifty little changes to the way you can use, create and manage tags in Reframer. Today, we’re happy to announce that all these changes are now live. Yay!

Now, you can group your tags and add custom colors.

Learn a little bit about how these new features work and how you can use them below.

More flexibility with your tags

We made these changes so that the notetaking and analysis stages of your research projects are simpler. Previously, Reframer tags would all be the same shade of blue and organized alphabetically — not always the easiest way to find the tags you’re looking for.

Now you can add as many tag groups as you like to your Reframer sessions to make managing and finding your tags much quicker and more effortless. Even better, you can also apply colors to these groups. Pick from our selected palette of colors, or choose a custom one through the hex color code chart.

Grouping your tags gives you the freedom to organize your research observations in the way that makes sense to your project.

Here are some of the many ways you can group and color your research observations.

  • Based on sentiment (happy, sad, angry, confused etc.)
  • Based on products
  • Based on tasks — for example, testing a certain section or feature of a website
  • Based on devices used
  • Based on defining personas
  • Based on period of time/time of day


These new tag features give you a lot of flexibility — each group doesn’t have to contain only one color. You can add multiple colors within one group (for example, within a ‘sentiment’ group you could select red for ‘angry’, green for ‘happy’ etc).

For a bit more guidance on how to write effective research observations in Reframer, check out this article we wrote for UX Mastery.

We hope you like these new tag features for Reframer. As always, if you have any feedback please let us know on

Alternatively, comment below with some of the ways you’ve used these new features in your research.