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How can you run an unmoderated, remote card sort, but also capture the insights you'd gain from being in the same room?
How to Spot and Destroy Evil Attractors in Your Tree (Part 1)
Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.
Is UX here to stay?
It can often seem like UX is the end game, that we finally have a term that encompasses and explains the work that we do – accurately. That might not be the case.