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Marketers can learn a lot from their colleagues in user research. It’s really all about taking a user- and research- first approach to your marketing.
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Designing information architecture for mobile apps
Designing for a mobile app is quite different to designing for websites. The content may be similar (even the same) but the intent for users is likely to be different, as are the environments and occasions they use them. When designing for mobile the information architecture (IA) uses a different set of rules. The key... View Article