Pearson

In this article, we answer some of the most common questions about online card sorting – the research method that OptimalSort uses.
User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article
Ever heard of vehicular taxonomy? Ashlea McKay solves a mystery using OptimalSort.