New York Times

Whether it’s a designer, manager, developer or copywriter, everyone wants to see the product reach its full potential.
Tree testing before moving onto visual design and content writing can save us from unnecessary meetings and expensive rework.
Andrew Millar is a digital designer by trade and ardent UX advocate by day, as Head of Design at Optimal Workshop. We talk to him about the design challenge of keeping it human in the face of voice-enabled technologies that have created the likes of Siri and Alexa.