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Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
James Erwin fell into the world of information architecture (IA) by accident earlier in his design career and it’s fuelled his curiosity ever since. We talk to him about his design journey, his obsession with understanding where IA and UX meet, and his approach to product design at Optimal Workshop. You go by the title... View Article
As the focus on UX grows around the world, we’ll also need effective leaders to guide and empower UX teams.