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Media release: Optimal Workshop raises $10m from Pioneer Capital to accelerate growth
From left: Andrew Mayfield(CEO), Ben O’Grady(CFO), Seth Strumph(CTO), Meiken Bassant(COO) FEB 8TH, 2022, WELLINGTON NZ: Optimal Workshop, a world leader in information architecture (IA) and digital user experience software, today announced a NZ$10 million investment by New Zealand private equity firm, Pioneer Capital. It’s the first investment for Optimal Workshop, a New Zealand company with... View Article
Hot off the digital press: CRUX#2 is here!
We’ve just launched the second edition of CRUX! It’s an exciting day for all of us here at Optimal Workshop.
7 common mistakes when doing user research interviews
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.