Have you experienced cute design?

One of the guys was installing Microsoft Office on his home notebook that he brought in today. The DVDs came in a fancy new plastic case with soft rounded corners. Its contents gracefully swivel out courtesy of an innovative corner hinge. The catch: you have to get it open first.

Scissors? Teeth? Hammer? Just about everyone in the office had a go and wound up wanting to smash it into a thousand tiny pieces. To me, this is an example of cute design. An over-enthusiastic designer had obviously thought that this infuriating piece of packaging was going to take the world by storm. The cuteness won out and suddenly it was a great idea.

Is it just me, or would a simple usability test have shown that this DVD case was a bad idea?

What are you working on that has cute design? Chances are, you already know about it but the others can only see how cute it is. Test it and get some data to support your case.

Published on Nov 09, 2009
  • Sam Ng
  • Sam Ng is one of Optimal Workshop's founders.

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