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5 ways to measure UX return on investment
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
"What books do you recommend on quantitative analysis of user tests?"
Here's a video of some of our book recommendations on the quantitative analysis of user tests.
A quick analysis of feedback collected with OptimalSort
How can you run an unmoderated, remote card sort, but also capture the insights you'd gain from being in the same room?