Chalkmark rolls out a new animation video


We would like to welcome you to the new Pixar production (not true), directed by Steven Spielberg (not true) and starring Sarah Jessica Parker (also not true) in this year's awesome blockbuster — First Click Testing with Chalkmark.

Treejack and OptimalSort had their fun getting animated last year. Now, it's Chalkmark's turn for some colorful love. Let us know what you think by tweeting us at @optimalworkshop.

This video was created by the team at Push Collaborative. Check them out if you need an explainer video. They're awesome at what they do.

The script of the Chalkmark video

'OK, here's your website, and right now it just has too many things screaming for the attention of your customers.

There's your products and services — the things you want to sell. But then there’s also your sign-up form, blog posts, latest promotions, newsletters, testimonials, discussion boards, and your Twitter feed.

So, what if your customer, Sarah,  is just on the site looking for a pair of rollerblades? Then all this other stuff just becomes distracting — right?

And if you send Sarah down the wrong path on her first click, chances are those rollerblades will gather dust in your warehouse.

We all know how much first impressions count. What you may not know is that first clicks are really, really important. Like really important!

Studies have shown that if your customer's first click takes them down the right path, there's an 87% chance they'll complete the task they came to your site for.

While web analytics can give you lots of useful data about how people are using your site — the what and the how — Chalkmark can give you the 'why'.

First click testing with Chalkmark means your research will be task based. You simply need to add a list of typical user tasks, and upload your screenshots or wireframes. Participants are then asked to complete each task, and Chalkmark records their first click.

Heatmaps will then show you exactly where visitors get distracted or confused by your content. Based on these insights you can then make any necessary changes to your site. Now all you need to do is dust off those rollerblades and send them to Sarah!

Make a great first impression with first click testing with Chalkmark.'

Treejack video (Made by our designer Matt)

OptimalSort video (Made by Push Collaborative)

Published on Sep 18, 2014
Alan O'Neill
  • Alan O'Neill
  • Alan is Optimal Workshop's marketing manager and digital lightbulb. He's Irish, loves surfing, and has a weird fascination with Red Pandas. Find him on @optimalworkshop or @optimalAlan

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