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Knowing and understanding why and how your users use your product can be invaluable for getting to the nitty gritty of usability. Where they get stuck and where they fly through. Delving deep with probing questions into motivation or skimming over looking for issues can equally be informative. Usability testing can be done in several... View Article
Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.
Here, we’ll look into the right number of participants for qualitative research studies.