Recommended for you
Information architecture (IA) is the backbone of the digital age. Put simply, IA is the system and structure that’s used to organize and label content on websites, in mobile apps, in payment systems and intranets. Make no mistake, IA is everywhere. While there’s a whole stream of people now dedicated to the management and maintenance... View Article
Sitting down in front of your customers can be daunting, but you’ll gain a level of insight and detail that really is tough to beat.
Let's dive into the what and why of mixed methods research and cover a few examples of the approach.