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How do I quantify the ROI (return on investment) of investing in user experience?
What is UX research? User experience (UX) research, or user research as it’s commonly referred to, is an important part of the product design process. Primarily, UX research involves using different research methods to gather information about how your users interact with your product. It is an essential part of developing, building and launching a product... View Article
User researcher Ashlea McKay runs through some of her top tips for carrying out advanced analysis in tree testing tool Treejack.