Product Marketing Manager at Optimal Workshop
We are thrilled to announce the launch of our new online learning platform – the Optimal Academy. The academy offers on-demand courses and webinars to help you master each Optimal Workshop tool effectively and further build your expertise in Information Architecture (IA) and User Experience (UX). We have crafted a learning experience to cater to... View Article
We’re excited to share some new features and product updates that we’ve rolled out lately and what’s coming up next. What’s new… Speeding up task analysis in Treejack 🚤 Customer feedback and research have shown that users analyse results in Treejack in a task-by-task manner. To better support this way of working, we’ve updated Treejack... View Article
We’re excited to announce our first six project templates are now available in Optimal Workshop! We understand that not everyone knows where to start with customer research, so these ready-made templates have been created with UX industry experts to give you the confidence to quickly launch studies and get the results you need to make... View Article
Your cards have been sorted, and now you have lots of amazing data and insight to help improve your information architecture. So how do you interpret the results? Never fear, our product ninjas Alex and Aidan are here to help. In our latest live training session they take you on a walk-through of card sort... View Article
In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer. The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool. They also discuss best practices for setting... View Article
If you missed our live training, don’t worry, we’ve got you covered! In this session, our product experts Katie and Aidan discuss why, how and when to benchmark an existing structure using Treejack. They also talk through some benchmarking use cases, demo how to compare tasks between different studies, and which results are most helpful.