Sam Ng

Sam Ng is one of Optimal Workshop's founders.
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UX Community and SaaS Marketing Ninja

We are looking for someone who has a demonstrable love for the UX community and who can help us take Optimal Workshop to the next level.

Validating personas using Chalkmark

Validating personas using Chalkmark

Making (useful) information easy to find

Making (useful) information easy to find

Keeping it easy

Keeping it easy

Leading by Design

Our office has been abuzz lately with talk about service design. Everyone fancies design and being design-led, but how do you actually create a design-led...

Lying to yourself

Lying to yourself

Picking the right tool for the job

Picking the right tool for the job

Have you experienced cute design?

Have you experienced cute design?

Card sorting Q&A discussion with Donna Spencer this Friday

Card sorting Q&A discussion with Donna Spencer this Friday

Card sorting Q&A discussion with Donna Spencer next Friday

Each month we host an hour long question and answer session with Donna Spencer, author of the book “Card Sorting: Defining Usable Categories“.