Paul Boag

Paul Boag is a leader in digital strategy and user experience design. Paul is also a well respected figure in the digital sector. Author of five books including Digital Adaptation and User Experience Revolution. He also writes for industry publications including Smashing Magazine, Sitepoint and Net Magazine. Finally, Paul speaks around the world on user experience design and digital transformation. Alongside speaking he also hosts the award winning user experience podcast over at

How to get started with customer journey mapping

Customer journey mapping is a powerful tool in understanding your users. It helps raise awareness of their experience among clients and colleagues.