Optimal Workshop

UX research tips, insights and strategies from the team at Optimal Workshop. Got a helpful hint or idea that you'd like to share with our community? Send an email to hello@optimalworkshop.com.

The latest posts from Optimal Workshop

Using User Engagement Metrics to Improve Your Website's User Experience

Are your users engaged in your website? The success of your website will largely depend on your answer. After all, engaged users are valuable users; they keep coming back and will recommend your site to colleagues, friends, and family. So, if you’re not sure if your users are engaged or not, consider looking into your... View Article

8 min read
4 Key UX Metrics to Track for Improved Website Performance

User experience (UX) is the pointy end of website design. Great UX validates a lot of hard work behind the scenes, but poor UX will quickly render it useless. Why? Users are becoming more and more impatient. If they can’t find what they’re looking for, or interactions aren’t intuitive, they’ll simply leave as quickly as... View Article

9 min read
How to Conduct an Effective Card Sorting Session for Improved IA

Whether you’re designing a new website or redesigning an existing one, card sorting is a quick, reliable and inexpensive research tool that can significantly improve your information architecture. By improving your information architecture, you’re giving yourself the best chance at delivering a product that is accessible, usable and relevant. So, what exactly is card sorting?... View Article

7 min read
Navigating the Complexities of Information Architecture vs Data Architecture

Thanks to an ever-growing digital world, businesses are spoiled for information and data. The more complex the business, the more information there is and the more complicated the business requirements are. But where there are challenges, there is opportunity. That’s where information architecture and data architecture come in. Information and data architecture both seek to... View Article

5 min read
The Role of Usability Metrics in User-Centered Design

The term ‘usability’ captures sentiments of how usable, useful, enjoyable, and intuitive a website or app is perceived by users. By its very nature, usability is somewhat subjective. But what we’re really looking for when we talk about usability is how well a website can be used to achieve a specific task or goal. Using... View Article

5 min read
Lunch n' Learn: Holistic Design - A Framework For Collective Sense-making

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry.  Join us at the end of every month... View Article

2 min read
Lunch n' Learn: Designing for Behaviour Change

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry.  Join us at the end of every month... View Article

2 min read
Lunch n' Learn - How to consider non-native English speakers in UX

Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break.  These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry.  Join us at the end of every month... View Article

2 min read