UX research tips, insights and strategies from the team at Optimal Workshop. Got a helpful hint or idea that you'd like to share with our community? Send an email to hello@optimalworkshop.com.
Simply put, ResearchOps is about making sure your research operations are robust, thought through and managed. Having systems and processes around your UX research and your team keep everyone (and everything) organized. Making user research projects quicker to get started and more streamlined to run. And robust sharing, socializing, and knowledge storage means that everyone... View Article
What’s better than a UX team doing awesome research? A whole organization backing investment in UX research. What’s that look like in practice? Collaboration and support from stakeholders across the organization throughout the research process from set up, doing studies, sharing insights, and digesting, understanding, and actioning recommendations based on the amazing insights you generate.... View Article
Usability experts play an essential role in the user interface design process by evaluating the usability of digital products from a very important perspective – the users! Usability experts utilize various techniques such as heuristic evaluation, usability testing, and user research to gather data on how users interact with digital products and services. This data... View Article
User research is vital to the product development process as it helps product teams understand their users’ needs, behaviors, preferences, and pain points. By gathering insights from various research methods, such as user interviews, surveys, usability testing, and analytics data, product teams can make informed decisions based on evidence, rather than assumptions or personal opinions.... View Article
In many ways, Information architecture (IA) is the backbone of a digital product or service. It is a conceptual structure for information, designed in a way that allows users to navigate and interact with it in a meaningful way. This is done by organizing, structuring, and labeling content that is intuitive for users. IA considers... View Article
When we first think of a beautiful website or app design, we rarely think of content structures, labels, and categories. But that’s exactly where great design and seamless user experiences begin. Beneath fancy fonts, layout, colors, and animations are the real heroes of user-centric design – information architecture and navigation. Information architecture (IA) is like... View Article
Optimal Workshop, a leading provider of User Research and Information Architecture tools, is pleased to announce the appointment of Anne Ting to its board of directors. Ting, who is currently the Chief Design Officer at Totango, brings a wealth of expertise in design and user experience to the Optimal Workshop team. “We’re so excited to... View Article
Are your users engaged in your website? The success of your website will largely depend on your answer. After all, engaged users are valuable users; they keep coming back and will recommend your site to colleagues, friends, and family. So, if you’re not sure if your users are engaged or not, consider looking into your... View Article
Click, click, click, BOOM! There it is. That thing you were looking for. You couldn’t find it on other websites, but you found it here, and it was easy. You feel like a hero. You thank the website and you leave with a sense of achievement. What if you could replicate that feeling on your... View Article
User experience (UX) is the pointy end of website design. Great UX validates a lot of hard work behind the scenes, but poor UX will quickly render it useless. Why? Users are becoming more and more impatient. If they can’t find what they’re looking for, or interactions aren’t intuitive, they’ll simply leave as quickly as... View Article