Jess Jenkins

Jess is an Optimal Workshop contributing content writer. Crafting great content is her fix, when not reading up on all things UX.

The latest posts from Jess Jenkins

Information architecture lives here : make IA part of your digital space

There is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s incredibly important to remember that for human minds to be able to actually process and make sense of it, considered, strategic, ordered information architecture is needed. Information architecture is everywhere digitally,... View Article

5 min read
5 ways to measure UX return on investment

Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings.  As UX researchers it is important to consider the ROI of the work we do and understand how to measure this.  We’ve lined... View Article

4 min read
Affinity mapping - an introduction

User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article

5 min read
7 common mistakes when doing user research interviews

Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.

6 min read
What do you prioritize when doing qualitative research?

Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.

6 min read
Mixed methods research in 2021

Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?

6 min read