There is an enormous amount of information on the internet. Every page you load is crammed with it. With so much information around, it’s incredibly important to remember that for human minds to be able to actually process and make sense of it, considered, strategic, ordered information architecture is needed. Information architecture is everywhere digitally,... View Article
Jess is an Optimal Workshop contributing content writer. Crafting great content is her fix, when not reading up on all things UX.
The latest posts from Jess Jenkins
Return on investment (ROI) is often the term on everyone’s lips when starting a big project or even when reviewing a website. It’s especially popular with those that hold the purse strings. As UX researchers it is important to consider the ROI of the work we do and understand how to measure this. We’ve lined... View Article
User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article
Want to do great user research? Maybe you already have tons of quantitative research done through testing, surveys and checking. Data galore! Now you really want to get under the skin of your users, understand the why behind their decisions.
Before you change up your IA, how do you figure out whether the new navigation is any better than the existing one?
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
Starting qualitative research needn’t be time consuming or overwhelming. Here are 3 qualitative research techniques you can get started on today.
Note-taking for qualitative research is a hard skill to master, here are 9 tips to help you become a better note-taker.
Mixed methods research is the biggest trending research area of 2021. Why should you be using mixed methods research? And how?
Get your website working harder by finding (and solving) navigational issues. Navigation that works intuitively will keep users longer, help them complete their task and keep them coming back.