Guest Blogger

Want to join the list of talented and insightful guest bloggers at Optimal Workshop? Send us your ideas here!

Why data is becoming the albatross around your neck

Before his talk at UX New Zealand 2017, Ian Howard shares his thoughts on how people use data when making important decisions.

How to find your voice

Your brand's voice is an important part of your users' experience. Kah Chan shares some tips for finding your voice before his talk at UX New Zealand 2017.

You know you’re not collaborating when…

When you're busy working on team projects, it's easy to forget how to work effectively. Ruth Keiry shares her tips for collaborating better with your team.

3.5 Lean UX hacks to help you succeed in large organizations

Work in a large enterprise? Read Greg Nudelman's three-and-a-half lean UX hacks to make design and research more efficient and collaborative in your workplace.

Tips for conducting international user research

About to do some user research in a country you've never been to? Read Alessandra's experience and tips on conducting international user research here.

7 ways to get other departments into user research

It can be difficult getting other departments involved in user research. Anna Lee Anda shares seven tips to help you get started, ahead of her UXNZ2017 talk.

Designing form fields: Optional versus required

Asterisks can become quite the headache when they're dotted all over forms. Julie Grundy shares her thoughts on optional versus required fields in form design.

Design in the Iron Cage: Part II

In part two of his series, Michael Palmyre explains how to break out of the iron cage and how to see the world differently.

How to choose the right sprint problem

Design sprints can be a useful way to come up with solutions. But how do you pick something to sprint in the first place? Lisa Jansen shares her advice.

Design in the Iron Cage: Part I

Before his talk at UX New Zealand 2017, Michael Palmyre shares his thoughts on design, rationalism and ideology.