David Renwick

David is one of Optimal Workshop's content people. You can usually find him alongside Bowie, the office dog.

Content audit: Taking stock of our learning resources

A content audit of every blog post, case study and video on your website is one of the few activities that can give you an unparalleled level of insight into...

What is mixed methods research?

Mixed methods research combines the qualitative richness of different people's experiences and behavioral insights with valuable, tangible quantitative metrics...

How to lead a UX team

It's no secret that user-centered design is continuing to grow in organizations across the globe. But, this also means we'll need effective leaders to guide...

3 things to consider when designing for human differences

With no such thing as "the average user", the architects of digital experiences used by millions of people need to take everybody into account.