David Renwick

David is one of Optimal Workshop's content people. You can usually find him alongside Bowie, the office dog.

New feature for Questions: Logic

We’ve just added an exciting new feature to Questions – survey logic. Learn what it is, why it’s useful and how we implemented it.

How to create a UX research plan

Having detailed UX research plan helps you keep your overarching research goals in mind as you work through the logistics of a research project.

How to conduct a user interview

User interviews are extremely flexible and can deliver deep, meaningful results in a relatively short amount of time.

A beginner’s guide to qualitative and quantitative research

Every research method is either qualitative, quantitative – or both. Understandably, this can be confusing. Here's a handy breakdown.

6 things to consider when setting up a research practice

Setting up a dedicated research practice is fast becoming important, but where are you supposed to start? Here are 6 key things to keep in mind.

New to UX? Here are 8 TED Talks to get you started

We've put together a collection of TED Talks on different topics suitable for anyone getting started in the UX space.

How to convince others of the importance of UX research

Convincing others of the critical nature of UX research can be one of the most difficult jobs for a user researcher. Unlike many other professions, researchers...

Content audit: Taking stock of our learning resources

A content audit of every blog post, case study and video on your website is one of the few activities that can give you an unparalleled level of insight into...

What is mixed methods research?

Mixed methods research combines the qualitative richness of different people's experiences and behavioral insights with valuable, tangible quantitative metrics...

How to lead a UX team

It's no secret that user-centered design is continuing to grow in organizations across the globe. But, this also means we'll need effective leaders to guide...