David Peter Simon

My name's David, I'm a senior design researcher at Atlassian. Before I was a design fellow at Medic Mobile, producer at World IA Day, experience design consultant at ThoughtWorks, and writer at Indie Shuffle. I studied digital ethnography and information visualization at the University of Oxford (MSc).

Utilizing card sorts for brand research

Logos are an important extension of your brand. But how do you research your logo design ideas? David explains how he used OptimalSort for brand research.