Dave O'Brien

Planning a tree test: Part II

Let's look at when tree testing should be done and how to divvy out responsibilities among your team.

6 min read

Planning a tree test: Part I

It's tempting to just dive into tree testing – but here's what you should consider first.

7 min read

Why should you run a tree test?

Running tree tests regularly helps to ensure people are able to find what they’re looking for on your site.

6 min read

Tree testing in the design process — Part 2: The design phase

When is the best time to run a tree test? You may want to consider early in the design phase.

9 min read

Tree testing in the design process — Part 1: The research phase

How should you use tree testing during the research phase of your project?

8 min read

How to Spot and Destroy Evil Attractors in Your Tree (Part 1)

Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.

7 min read