Let's look at when tree testing should be done and how to divvy out responsibilities among your team.
The latest posts from Dave O'Brien
It's tempting to just dive into tree testing – but here's what you should consider first.
Running tree tests regularly helps to ensure people are able to find what they’re looking for on your site.
When is the best time to run a tree test? You may want to consider early in the design phase.
How should you use tree testing during the research phase of your project?
Poor headings and labels can lure participants to the wrong answer. We call these 'evil attractors'.