Following from part one of this tree testing series, Dave O'Brien shares tips for planning for problems and figuring out roles amongst your team.
So you're ready to start a tree test. But how do you correctly plan for it? Dave O'Brien shares his tips for planning a tree test in this two-part series.
There are many different reasons why you'd run a tree test. Dave O'Brien explains the how and why of tree testing here.
After explaining how tree testing fits into the research phase in part one of this series, Dave O'Brien now tells us where it sits within the design phase.
Every facet of design — research, information architecture, visual design, content strategy — affects everything else. Read on to find out how.
Dave O'Brien from Optimal Experience talks us through how to identify evil attractors in our tree tests — and how we can fix them.