Caitlin McDougall

Caitlin is a Product Marketing Manager at Optimal Workshop. When she's not fangirling over the OW platform, you can find her making music, reading, or fawning over her cat, Alfie. Connect with her on Linkedin.

The latest posts from Caitlin McDougall

The only qualitative research tool you need is here

The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers! What is qualitative research? It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions.... View Article

4 min read
6 Optimal Workshop improvements to make your user research experience easier

When it comes to supporting your quantitative and qualitative user research, we’re always looking for ways to make your in-app experience smoother and easier. From automating receipts through to more intuitive filtering, take a look at what we’ve released or improved over the past month. Guest notetakers can now use tags in Reframer Share the... View Article

4 min read
Compare task results in Treejack

We’ve added a new comparison feature to Treejack that allows you to compare two tasks from two different tree tests without even having to leave the results page.

2 min read
Reframer v2: Your qualitative research journey in one single platform

Over the past year, we’ve been busy getting ready to bring Reframer v2 out of beta. After implementing a ton of feedback from our superb beta users and plenty of usability testing, the day has finally arrived. It’s time to say bye-bye beta! What is Reframer v2 beta? Reframer v2 is a connected, collaborative and... View Article

3 min read
Reframer v2 beta affinity map
Introducing Reframer v2 beta

Please note: This tool is a work in progress and isn’t yet available to all Optimal Workshop customers. If you’d like to opt in to the beta, pop down to the bottom of this article to find out more. The ability to collect robust and trustworthy qualitative analysis is a must for any team who... View Article

4 min read