You've got two large content structures you'd like to A/B test. Is Treejack appropriate?
The latest posts from Ashlea McKay
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Here's a step by step guide for turning your user testing notes into something useful.
Here are 5 useful tips for getting started in the UX industry.
Here's a video of some of our book recommendations on the quantitative analysis of user tests.
How do you explain what user experience is in one line to people who don't know?
We explain how to reach outside of known circles to grow research and validation groups.
Ever heard of vehicular taxonomy? Ashlea McKay solves a mystery using OptimalSort.
Have you ever suggested doing an online card sort and been told no because 'the conversation in the room is more important?'.