Best practices for creating a tree test
Here all the tips and tricks you’ll need to create an effective tree test!
The latest posts from Ashlea McKay
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Website review: Sephora US website footer
Footers are an important part of online shopping websites. It’s often where we find essential information and answers.
Website review: ASOS
Here's what happened when we put ASOS’ US website to the test using the Optimal Workshop suite of tools.
The FAQs of Letter to the Editor
Here are the top 5 frequently asked questions of Letter to the Editor.
How can we reach internal users and get them excited about participating in user research?
Internal users are more often than not a unique breed of research participant. Here's how to enlist their help.
Treejack takes a trip with American Airlines
What happened when Treejack took a trip with the American Airlines website? It's time to find out!
Testing FAQs with people who don’t use your site
Frequently asked question pages. Love them or hate them, I don’t think they’re going anywhere anytime soon.
Around the world in 80 burgers—when Chalkmark met McDonald’s
Want to find out what happened when Chalkmark met McDonald's? Well, now you can!
The remote testing tool that keeps on giving: When Chalkmark met Coca-Cola
Here's what happened when Chalkmark met Coca-Cola. The results are surprising!
All grown up: what first-click testing can teach us about an enterprise
What can first-click testing can teach us about an enterprise? A surprising amount, apparently!