Andrew Mayfield

CEO at Optimal Workshop
THE LATEST

The State of UX in South East Asia

The State of UX in South East Asia

Participant Experience Makeover

Participant Experience Makeover

How to pick cards for card sorting

How to pick cards for card sorting

Survey psychology: The psychology of respondents

Survey psychology: The psychology of respondents

Tree testing won't predict the impact of visual design and that's the beauty of it.

The beauty of tree testing is that the impact of visual design is eliminated entirely, focusing on information architecture testing and increase confidence in...

New: Tree Coverage Graph

New: Tree Coverage Graph

A case study: Heuristic review and tree test informs a redesign

A case study: Heuristic review and tree test informs a redesign

Quantifying the value of UX design - the interactive infographic

Quantifying the value of UX design - the interactive infographic

The New Zealand Innovators Awards 2012

The New Zealand Innovators Awards 2012 Optimal Workshop Treejack

4 options for running a card sort

4 options for running a card sort