Andrew Mayfield

Andrew is the CEO of Optimal Workshop.

The latest posts from Andrew Mayfield

CEO of Optimal Workshop Andrew Mayfield catches us up on everything that's been going on in 2019.

6 min read

Here’s all you need to know about what’s been going on at Optimal Workshop in 2018.

4 min read

Andrew Mayfield waxes lyrical about the goings on at Optimal Workshop.

6 min read

We used our extensive database of tree test results to prove a study done in 2009.

4 min read

If you've ever wondered what you should put on your cards for a card sort, here are some useful tips.

3 min read

What motivates people to respond to your surveys? It's time to find out!

3 min read

Tree testing before moving onto visual design and content writing can save us from unnecessary meetings and expensive rework.

3 min read

Here's how UX designers around the world are winning back time, a most precious commodity for all of us.

2 min read

If you're just getting started with card sorting, here are 4 different ways you can your own.

3 min read

You don't have to choose between online and offline card sorting. In fact, the 2 approaches complement each other.

3 min read