Andrew Mayfield

CEO at Optimal Workshop
THE LATEST

CEO update: Always be building

Our CEO Andrew Mayfield waxes lyrical about the goings on at Optimal Workshop — things we've seen and what lies on the road ahead of us.

Nailing the Reframer 'capture' experience

We think you’ll have fun with this new feature, but above all, we hope it enables you to get your tagging consistent and thus refine your results.

You can now gather data on card order in OptimalSort

You can now gather data on card order in OptimalSort, allowing you to use OptimalSort for prioritization activities.

Finally, our 4th tool is out!

We've released a new tool designed for gathering and analyzing qualitative, observational research.

Does the first click really matter? Treejack says yes

A paper published in 2009 established a positive link between first clicks and task success in scenario-based user tests. We've analyzed missions of...

Treejack Improvements: Bloopers and Deleted Scenes

Treejack Improvements: Bloopers and Deleted Scenes

Congratulations you guys! Optimal Experience joins PwC

Optimal Experience, our beloved user experience consultancy sister company, has been acquired by the multinational professional services firm PwC....

My realisations about intranets from attending Intranets2014

My realisations about intranets from attending Intranets2014

Optimal Workshop welcomes WebSort and PlainFrame users!

Optimal Workshop has acquired WebSort & Plainframe from UX Punk and welcomes many new card sorting and tree testing users to OptimalSort & Treejack.

The State of UX in South East Asia

The State of UX in South East Asia