I started at Optimal Workshop as CEO over a decade ago and in that time I have seen this company grow from humble beginnings in Wellington, into a globally recognized leader in the UX tools industry, with hundreds of thousands of users from some of the world’s most recognized brands. I am proud to have... View Article
The latest posts from Amberlie Denny
CEO of Optimal Workshop Andrew Mayfield catches us up on everything that's been going on in 2019.
Here’s all you need to know about what’s been going on at Optimal Workshop in 2018.
Andrew Mayfield waxes lyrical about the goings on at Optimal Workshop.
We used our extensive database of tree test results to prove a study done in 2009.
If you've ever wondered what you should put on your cards for a card sort, here are some useful tips.
What motivates people to respond to your surveys? It's time to find out!
Tree testing before moving onto visual design and content writing can save us from unnecessary meetings and expensive rework.
Here's how UX designers around the world are winning back time, a most precious commodity for all of us.
If you're just getting started with card sorting, here are 4 different ways you can your own.