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User research is key to discovering the inner workings of your users’ minds – their emotional, organizational, informative needs and desires. These are all super important to creating a user experience that is intuitive and meeting your users’ needs in a way that means they feel loved, cared for and considered. All the deep understanding... View Article
Encouraging people to take part in your study can be one of the hardest parts of the research process.
Learn how Matt got involved in UXNZ, how it went in 2015 and his plans for the 2016 event.