Recommended for you

The other side of the conversation: 3 reasons why UX researchers should take a turn as a participant
You've run user interviews before – now it's time to switch seats. Here are 3 reasons why you should try being a participant for yourself.

How to record qualitative observations
When you have a bunch of recorded observations, how do you go about the complex task of analyzing them?

What do you prioritize when doing qualitative research?
Qualitative user research is about exploration. Exploration is about the journey, not only the destination (or outcome). Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.