A cute dog can transform a ho-hum moment

As part of our epic World Usability Day promotion for 2014, and because this year's theme is 'engagement', we've invited our partners to send us images of things they've been finding engaging in their daily lives.

Today we're sharing an image from Toby, who is CEO at Loop11. His company is generously offering an Enterprise plan worth over $7,000 for the winner of the bundle, and we think that is awesome.

toby biddle

Toby Biddle on what he finds engaging

wud loop11 ux

"Product Hunt sent its second iteration of a "startup toolkit," their bundle of discounted new products they feel are interesting to startups. Introducing the email, though, was Marnie The Dog — a total non-sequitir. Marnie pushed this email over the hump from a ho-hum communication into an engaging interaction.

The lesson: even the most boring stuff is fun with a cute doggie."

To see more World Usability Day entry examples, check out what's been engaging us at Optimal WorkshopLouis Rosenfeld from Rosenfeld Consulting, and Sabrina Jess at Contactually. And follow @optimalworkshop to make sure you catch the competition kick-off date.


Published on Nov 11, 2014
Kathryn Reeves

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