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For many people, UX research is seen as a chore: they know that it’s useful and important, but are liable to just keep putting it off. Then, there are others who carry out discovery research at the start of a new project, but then quickly forget about it as they lose themselves in the design... View Article
How do we apply and test usability principles for a website? Let's find out.
Let's compare 2 OptimalSort card sorting types using a popular travel website.